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To keep your business competitive in today’s fast-paced digital world, you need to stay up to date on the latest marketing trends so you don’t get left behind. To help you do that, we’ve compiled a few of the hottest creative marketing trends that you’re sure to see throughout the year of 2019.

 

Native advertising

Vastly different from the sponsored posts you’ve become adept at ignoring, native advertising is when marketers subtly slide the product or service into a piece of existing content. This provides users with a break from the overwhelming, in-your-face style adverts they’ve grown used to.

By working strategically with content creators in your niche, businesses of all sizes can gain large amounts of exposure without relying on heavily pushing their products and services.

 

Prove your expertise

When customers are searching for a company to hire or work with, one of their main concerns is whether the business will be able to produce the results they promise. One way to assure your clients their expectations will be met is to publish content that demonstrates your level of expertise in your field. This can be in the form of case studies, starting a blog, or creating video content about topics within your industry.

 

The year of the podcast

To follow up the previous point, another great way to display your expertise is by starting a podcast. As we enter 2019, podcasts have experienced some tremendous growth in their active listener and subscriber counts with no end in sight.

People love consuming podcasts because it’s easy to listen to in any scenario, whether they’re at the gym, working on a project, or laying in bed. If you can create engaging content that captivates your audience, a podcast can be a fantastic way to prove to potential clients that you really know your stuff.

 

Utilize AI to improve the Customer experience

Chances are you’ve visited a website recently and been greeted by a chatbot, or a Messenger-style popup in the corner of the website that asks if you’d like some help. While sometimes intrusive and annoying, when utilized properly these artificial intelligence chatbots can improve your customer’s overall experience.

Using AI chatbots is a great way to efficiently answer customer’s frequently asked questions and capture leads simultaneously, allowing you to retarget visitors after they’ve left your website.