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What is Influencer Marketing?

What is Influencer Marketing?

While influencer marketing is not a new strategy, it has become an increasingly pertinent topic for marketers lately. Its popularity is thought to have steadily increased due to its effectiveness, especially in comparison with more traditional advertising strategies....
How to Sell on Value Over Price

How to Sell on Value Over Price

When it comes to companies evaluating products, many are concerned that their products are not the lowest-priced in the industry. However, just because a product isn’t the lowest-priced doesn’t mean it poses a problem for customers. Instead, charging more for a...