Print vs. Online Marketing: Which Is Right For Your Business?
Living in the information age has many advantages, but marketing to specific audiences and niches presents specific challenges. How can we best reach our target audience or attract new customers? Is there a way to bridge the gap between traditional and online...
When Sales Go Wrong and How to Fix It
In the field of sales, many different factors make up the job. Sales personnel must know about their products, services, and business; they must understand the costs, shipping, and time it takes for consumers to receive their purchased goods; they must know when...
Marketing Trends Coming in 2019
Each year, the extensiveness of technology and its advancements continue to expand. It seems that what looks to be impossible this year with technology, will become a reality by the next. Because of the continual advancements, businesses must stay on top of the...
4 Creative Marketing Trends Coming in 2019
To keep your business competitive in today’s fast-paced digital world, you need to stay up to date on the latest marketing trends so you don’t get left behind. To help you do that, we’ve compiled a few of the hottest creative marketing trends that you’re sure to see...
Sales Skills Any Sales Leader Must Master
In any sales organization, there are sales professionals who emerge as leaders. When you emerge as one of these sales professionals, it is important to master certain skills. When you master these skills, you will be able to move forward not only your own career but...
Marketing Lingo for Beginners
Being a beginner online marketer can be quite confusing at first. All those new terms that veteran marketers keep throwing around do not help the situation much less shorten the learning curve either, which is precisely why such terminology should be explained in its...
Easy Tips for Those Entering Sales
A career in sales can be a promising path to take, but it also takes a positive attitude and an outgoing personality. Since your income depends on your ability to close sales, adopting the best sales strategies can impact your ability to earn a good income. Instead of...
The Most Popular Marketing Teams In Corporate America
Most corporations with a large revenue stream and a product to sell have an assembled team that is in direct control of their marketing efforts. The way someone views your product is essential to the longevity of it, and will determine if they want to purchase or pass...
What is Influencer Marketing?
While influencer marketing is not a new strategy, it has become an increasingly pertinent topic for marketers lately. Its popularity is thought to have steadily increased due to its effectiveness, especially in comparison with more traditional advertising strategies....
How to Sell on Value Over Price
When it comes to companies evaluating products, many are concerned that their products are not the lowest-priced in the industry. However, just because a product isn’t the lowest-priced doesn’t mean it poses a problem for customers. Instead, charging more for a...