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Marketing Lingo for Beginners

Marketing Lingo for Beginners

Being a beginner online marketer can be quite confusing at first. All those new terms that veteran marketers keep throwing around do not help the situation much less shorten the learning curve either, which is precisely why such terminology should be explained in its...
Easy Tips for Those Entering Sales

Easy Tips for Those Entering Sales

A career in sales can be a promising path to take, but it also takes a positive attitude and an outgoing personality. Since your income depends on your ability to close sales, adopting the best sales strategies can impact your ability to earn a good income. Instead of...
The Most Popular Marketing Teams In Corporate America

The Most Popular Marketing Teams In Corporate America

Most corporations with a large revenue stream and a product to sell have an assembled team that is in direct control of their marketing efforts. The way someone views your product is essential to the longevity of it, and will determine if they want to purchase or pass...
What is Influencer Marketing?

What is Influencer Marketing?

While influencer marketing is not a new strategy, it has become an increasingly pertinent topic for marketers lately. Its popularity is thought to have steadily increased due to its effectiveness, especially in comparison with more traditional advertising strategies....
How to Sell on Value Over Price

How to Sell on Value Over Price

When it comes to companies evaluating products, many are concerned that their products are not the lowest-priced in the industry. However, just because a product isn’t the lowest-priced doesn’t mean it poses a problem for customers. Instead, charging more for a...
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Welcome!

Welcome to Joseph Benevento’s blog site. Check back soon for updates from Joey and new content on sales & marketing.