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The Most Popular Marketing Teams In Corporate America

The Most Popular Marketing Teams In Corporate America

Most corporations with a large revenue stream and a product to sell have an assembled team that is in direct control of their marketing efforts. The way someone views your product is essential to the longevity of it, and will determine if they want to purchase or pass...
What is Influencer Marketing?

What is Influencer Marketing?

While influencer marketing is not a new strategy, it has become an increasingly pertinent topic for marketers lately. Its popularity is thought to have steadily increased due to its effectiveness, especially in comparison with more traditional advertising strategies....
How to Sell on Value Over Price

How to Sell on Value Over Price

When it comes to companies evaluating products, many are concerned that their products are not the lowest-priced in the industry. However, just because a product isn’t the lowest-priced doesn’t mean it poses a problem for customers. Instead, charging more for a...
Cutting Through the Noise: Marketing in the 21st Century

Cutting Through the Noise: Marketing in the 21st Century

Marketing in the digital explosion of the 21st century has brought an array of technological advances, predictive analytics, and marketing tools that the professionals of 50 years ago couldn’t have dreamt of. Indeed, the precision of paid search and SEO marketing that...
The Synonymous Relationship Between Sales and Caring

The Synonymous Relationship Between Sales and Caring

Have you ever wondered how some people are naturals at connecting with others? You know the types; the ones who walk into a room and instantly command attention; the ones who form lasting relationships in mere minutes. Have you ever wondered the secret behind this...