Marketing in the digital explosion of the 21st century has brought an array of technological advances, predictive analytics, and marketing tools that the professionals of 50 years ago couldn’t have dreamt of. Indeed, the precision of paid search and SEO marketing that is available to professionals today is nothing short of astounding.
In some ways, marketing is more fine-tuned and more accessible than ever before—but it’s also more convoluted and crowded than ever before, too. The constant stream of communication in the 21st century is nowhere more evident than online. Every day, the internet slams consumers with vast amounts of information; from politics to reality television. So, how do you learn to cut through the noise without adding to it?
Bring it to the Basics
If traditional advertising created the era of ‘Madmen,’ digital advertising has created the age of the ‘all-out crazy man.’ But one way to counteract the noise and use it for your benefit is through harnessing the most traditional form – word-of-mouth – and revamping it for your benefit. This is where a quality and engaged social media presence is crucial. Learning to market yourself or your company in an effective manner is the defining line between successful marketing and a stagnant campaign.
Popular social platforms like Twitter and LinkedIn allow you to interact with your audience directly. Gone are the days of strict separation between the business and its and the consumer. Marketing your brand your product in the first person is a great way to build quality engagement and trustworthiness with your audience.
Lots of (Quality) Content
Consistent engagement is crucial. But if you’re not producing entertaining, interesting, and thought-provoking content, then you’re simply adding to the noise of the industry. As the craziness of the digital age reaches near epidemic proportions, it’s important to focus on quality engagement. How? Well, maybe you don’t need to post 25 nonsensical tweets in one day. It’s better to peak the interest of your followers than it is to overload and overstimulate their senses.
Learning to channel your passions into marketable motifs is also vital to marketing success. Instead of focusing so much on determining what the new trend is, try to figure out how to market the things you love. Unless you’re into something extremely esoteric, then you’re probably going to find people in the ether that enjoy much of the same the same things you do.
In many ways, marketing is the same today as it’s always been. But with so many messages present through so many mediums, strategic marketing is perhaps more important than ever before.