A career in sales can be a promising path to take, but it also takes a positive attitude and an outgoing personality. Since your income depends on your ability to close sales, adopting the best sales strategies can impact your ability to earn a good income. Instead of relying solely on your winning personality, try incorporating some of these strategies into the way you approach and handle each potential customer.
Forget the Hard Sell
An aggressive sales approach is likely to turn people off, especially in today’s climate. Consumers are interested in forging relationships with businesses they can trust, so they tend to veer away from those businesses that seem solely intent on making a sale Instead, try to solve a problem for your customer in a way that relies on your product. Consumers are more willing to buy, if they feel as though the product will really help them.
Work with a Mentor
Until you gain experience, you may feel uncertain about your sales technique, which can lead you to second-guess your approach. Much of this uncertainty can be resolved by working with a more experienced mentor. Ask around to find out if anyone in your organization would be willing to serve in this capacity. If no one seems eager for the opportunity to pass on their wisdom, it may be time to network outside of your organization. Finding the right mentor can help reduce the time it takes you to develop your sales approach.
Use the Product Yourself
Depending on what you’re selling, it might not be feasible to buy the product outright, but ask your employer if you can test the product. It will be a great deal easier for you to sell the product if you believe in its value. Additionally, this can help you familiarize yourself with the product’s primary selling points. Becoming familiar with the product will help you come across as more honest and more sincere.
Your ability to believe in the product you’re selling and in yourself will make you more believable and more likable. Potential customers will recognize that they’re not being fed a line, which will make them more open to what you’re saying. In the end, this will help you make more sales and your satisfied customers will likely refer you to their friends and co-workers.
About Joseph Benevento
Joseph “Joey” Benevento is an accomplished former Naval Officer. Having served 12 years, he has learned a to make intelligent and quick decisions in life-threatening situations. His fighting spirit and inherent ability to lead naturally align him with the field of Sales and Marketing.
In the military, being personally driven to succeed is the single most important driver for promotion and Joey has displayed self-motivation from a young age. By playing sports in high school and college, he harnessed a healthy competitiveness that continued to drive him even off the track or field.
While serving in the military, Joey held several different leadership positions. His career was heavily focused in the Naval Special Warfare community, beginning as an officer in charge of a small crew throughout SEAL training. After graduating from SEAL training, he served as an Assistant Platoon Commander at SEAL Team FIVE, then rose through the ranks to become a Platoon Commander. He also served as the Future Operations Officer for Naval Special Warfare Unit THREE and as an Action Officer for Naval Special Warfare Command. Working in the Naval Special Warfare community, constantly having to learn things on-the-go, gave Benevento tough skin, which he knows will be particularly helpful in sales.
The desire to positively impact peoples’ lives and to cultivate trusting relationships is ultimately what drew Joey to Sales and Marketing. He joined the Navy not to prove that he could do great things, but to do something that was bigger than himself; Joey wanted to help others. While seeking a new career field with the same capacity for impact, a friend suggested the Medical Device Sales industry.
He proactively learned as much as he could and after observing several computer-assisted surgical cases in the OR, Benevento knew he wanted to be a Medical Device Sales representative. Wanting to learn even more, he met with several leaders in the field so that he could really get a feel for what skills and knowledge the industry required. This is indicative of his Navy-cultivated skill set permeating his everyday mindset; he goes into every situation with a strong plan, knowing the need to make quick and sound decisions is critical.
AWARDS & RECOGNITION
2 Joint Service Commendation Medals
Navy and Marine Corps Achievement Medal
2 Joint Service Achievement Medals
Outside of work, Joey enjoys staying fit and playing sports as he did in high school and college. He completed his first marathon at the Rock n Roll Marathon in Las Vegas in 2016, and likes to swim, lift weights, and take group fitness classes. These days he sticks to shorter runs and the occasional half marathon. Joey currently lives in San Diego, California.