Marketing in the digital explosion of the 21st century has brought an array of technological advances, predictive analytics, and marketing tools that the professionals of 50 years ago couldn’t have dreamt of. Indeed, the precision of paid search and SEO marketing that is available to professionals today is nothing short of astounding.
In some ways, marketing is more fine-tuned and more accessible than ever before—but it’s also more convoluted and crowded than ever before, too. The constant stream of communication in the 21st century is nowhere more evident than online. Every day, the internet slams consumers with vast amounts of information; from politics to reality television. So, how do you learn to cut through the noise without adding to it?
Bring it to the Basics
If traditional advertising created the era of ‘Madmen,’ digital advertising has created the age of the ‘all-out crazy man.’ But one way to counteract the noise and use it for your benefit is through harnessing the most traditional form – word-of-mouth – and revamping it for your benefit. This is where a quality and engaged social media presence is crucial. Learning to market yourself or your company in an effective manner is the defining line between successful marketing and a stagnant campaign.
Popular social platforms like Twitter and LinkedIn allow you to interact with your audience directly. Gone are the days of strict separation between the business and its and the consumer. Marketing your brand your product in the first person is a great way to build quality engagement and trustworthiness with your audience.
Lots of (Quality) Content
Consistent engagement is crucial. But if you’re not producing entertaining, interesting, and thought-provoking content, then you’re simply adding to the noise of the industry. As the craziness of the digital age reaches near epidemic proportions, it’s important to focus on quality engagement. How? Well, maybe you don’t need to post 25 nonsensical tweets in one day. It’s better to peak the interest of your followers than it is to overload and overstimulate their senses.
Learning to channel your passions into marketable motifs is also vital to marketing success. Instead of focusing so much on determining what the new trend is, try to figure out how to market the things you love. Unless you’re into something extremely esoteric, then you’re probably going to find people in the ether that enjoy much of the same the same things you do.
In many ways, marketing is the same today as it’s always been. But with so many messages present through so many mediums, strategic marketing is perhaps more important than ever before.
About Joseph Benevento
Joseph “Joey” Benevento is an accomplished former Naval Officer. Having served 12 years, he has learned a to make intelligent and quick decisions in life-threatening situations. His fighting spirit and inherent ability to lead naturally align him with the field of Sales and Marketing.
In the military, being personally driven to succeed is the single most important driver for promotion and Joey has displayed self-motivation from a young age. By playing sports in high school and college, he harnessed a healthy competitiveness that continued to drive him even off the track or field.
While serving in the military, Joey held several different leadership positions. His career was heavily focused in the Naval Special Warfare community, beginning as an officer in charge of a small crew throughout SEAL training. After graduating from SEAL training, he served as an Assistant Platoon Commander at SEAL Team FIVE, then rose through the ranks to become a Platoon Commander. He also served as the Future Operations Officer for Naval Special Warfare Unit THREE and as an Action Officer for Naval Special Warfare Command. Working in the Naval Special Warfare community, constantly having to learn things on-the-go, gave Benevento tough skin, which he knows will be particularly helpful in sales.
The desire to positively impact peoples’ lives and to cultivate trusting relationships is ultimately what drew Joey to Sales and Marketing. He joined the Navy not to prove that he could do great things, but to do something that was bigger than himself; Joey wanted to help others. While seeking a new career field with the same capacity for impact, a friend suggested the Medical Device Sales industry.
He proactively learned as much as he could and after observing several computer-assisted surgical cases in the OR, Benevento knew he wanted to be a Medical Device Sales representative. Wanting to learn even more, he met with several leaders in the field so that he could really get a feel for what skills and knowledge the industry required. This is indicative of his Navy-cultivated skill set permeating his everyday mindset; he goes into every situation with a strong plan, knowing the need to make quick and sound decisions is critical.
AWARDS & RECOGNITION
2 Joint Service Commendation Medals
Navy and Marine Corps Achievement Medal
2 Joint Service Achievement Medals
Outside of work, Joey enjoys staying fit and playing sports as he did in high school and college. He completed his first marathon at the Rock n Roll Marathon in Las Vegas in 2016, and likes to swim, lift weights, and take group fitness classes. These days he sticks to shorter runs and the occasional half marathon. Joey currently lives in San Diego, California.