Most corporations with a large revenue stream and a product to sell have an assembled team that is in direct control of their marketing efforts. The way someone views your product is essential to the longevity of it, and will determine if they want to purchase or pass and buy something else. In recent years, commercials have gotten larger budgets for events like the Super Bowl which sells airtime for millions of dollars, and you are now about to engage in marketing tactics on social media properties that include paying for reach and frequency. Some companies may do it well, but there are some that are able to achieve and surpass their goal. Here is a list of some of the most popular marketing teams in corporate America and how they are able to get the job done.
This extremely popular car company uses its marketing techniques to focus on the idea of growth, Americanized production and what it means to be apart of this country and work hard. They use slice of life commercials to build a relationship with their customers and are able to target those who usually buy their cars and trucks. During the Super Bowl they deputed a commercial with Martin Luther King giving a speech and snippets of different families personal lifes as it played. You seen soldiers going home, kids learning to cut wood and farmers going to work in the morning. This is how dodge is able to attract the everyday working American and get them to buy into their products.
An American company that has expanded its marketing tactics all over the world, Coca Cola is a master at making people buy their drinks. The company is so well know, since the logo is red and the words are easy to pronounce no matter your background or ethnicity. Coca Cola has been able to increase their sales all over the world by using different marketing tactics for different places. In China they use different holidays to promote their products, like the Chinese new year. Doing this allows those who buy the product to feel apart of the coca cola family because ads target them directly. These choices are made by the marketing team before any ad is put into production.
Tides marketing team does a wonderful job target a specific demographic and getting them to buy into their products. Tide is a laundry brand that is made for families, and the marketing team takes into consideration who buys their products the most. Whether it be the stay at home mom, or the working dad that does the laundry on Sundays. Tides team is able to persuade each buyer to purchase their product by positioning it to them as the best for what they need to accomplish. Continuing targeting the same demographic such as moms, dads and families allows Tide to continue increasing revenue and gives them room to explore other demographics while not losing money.
Marketing is a skill that all companies should invest in, whether they have a small amount of buyers or millions. It is important to continue the success of your company by letting others know about it and making it recognizable to the masses of people that may run into it eventually. When you see a red label you know it’s coke, when you see an orange jug in the laundry ailse at the grocery store, you know it’s Tide.
About Joseph Benevento
Joseph “Joey” Benevento is an accomplished former Naval Officer. Having served 12 years, he has learned a to make intelligent and quick decisions in life-threatening situations. His fighting spirit and inherent ability to lead naturally align him with the field of Sales and Marketing.
In the military, being personally driven to succeed is the single most important driver for promotion and Joey has displayed self-motivation from a young age. By playing sports in high school and college, he harnessed a healthy competitiveness that continued to drive him even off the track or field.
While serving in the military, Joey held several different leadership positions. His career was heavily focused in the Naval Special Warfare community, beginning as an officer in charge of a small crew throughout SEAL training. After graduating from SEAL training, he served as an Assistant Platoon Commander at SEAL Team FIVE, then rose through the ranks to become a Platoon Commander. He also served as the Future Operations Officer for Naval Special Warfare Unit THREE and as an Action Officer for Naval Special Warfare Command. Working in the Naval Special Warfare community, constantly having to learn things on-the-go, gave Benevento tough skin, which he knows will be particularly helpful in sales.
The desire to positively impact peoples’ lives and to cultivate trusting relationships is ultimately what drew Joey to Sales and Marketing. He joined the Navy not to prove that he could do great things, but to do something that was bigger than himself; Joey wanted to help others. While seeking a new career field with the same capacity for impact, a friend suggested the Medical Device Sales industry.
He proactively learned as much as he could and after observing several computer-assisted surgical cases in the OR, Benevento knew he wanted to be a Medical Device Sales representative. Wanting to learn even more, he met with several leaders in the field so that he could really get a feel for what skills and knowledge the industry required. This is indicative of his Navy-cultivated skill set permeating his everyday mindset; he goes into every situation with a strong plan, knowing the need to make quick and sound decisions is critical.
AWARDS & RECOGNITION
2 Joint Service Commendation Medals
Navy and Marine Corps Achievement Medal
2 Joint Service Achievement Medals
Outside of work, Joey enjoys staying fit and playing sports as he did in high school and college. He completed his first marathon at the Rock n Roll Marathon in Las Vegas in 2016, and likes to swim, lift weights, and take group fitness classes. These days he sticks to shorter runs and the occasional half marathon. Joey currently lives in San Diego, California.