To keep your business competitive in today’s fast-paced digital world, you need to stay up to date on the latest marketing trends so you don’t get left behind. To help you do that, we’ve compiled a few of the hottest creative marketing trends that you’re sure to see throughout the year of 2019.
Vastly different from the sponsored posts you’ve become adept at ignoring, native advertising is when marketers subtly slide the product or service into a piece of existing content. This provides users with a break from the overwhelming, in-your-face style adverts they’ve grown used to.
By working strategically with content creators in your niche, businesses of all sizes can gain large amounts of exposure without relying on heavily pushing their products and services.
Prove your expertise
When customers are searching for a company to hire or work with, one of their main concerns is whether the business will be able to produce the results they promise. One way to assure your clients their expectations will be met is to publish content that demonstrates your level of expertise in your field. This can be in the form of case studies, starting a blog, or creating video content about topics within your industry.
The year of the podcast
To follow up the previous point, another great way to display your expertise is by starting a podcast. As we enter 2019, podcasts have experienced some tremendous growth in their active listener and subscriber counts with no end in sight.
People love consuming podcasts because it’s easy to listen to in any scenario, whether they’re at the gym, working on a project, or laying in bed. If you can create engaging content that captivates your audience, a podcast can be a fantastic way to prove to potential clients that you really know your stuff.
Utilize AI to improve the Customer experience
Chances are you’ve visited a website recently and been greeted by a chatbot, or a Messenger-style popup in the corner of the website that asks if you’d like some help. While sometimes intrusive and annoying, when utilized properly these artificial intelligence chatbots can improve your customer’s overall experience.
Using AI chatbots is a great way to efficiently answer customer’s frequently asked questions and capture leads simultaneously, allowing you to retarget visitors after they’ve left your website.
About Joseph Benevento
Joseph “Joey” Benevento is an accomplished former Naval Officer. Having served 12 years, he has learned a to make intelligent and quick decisions in life-threatening situations. His fighting spirit and inherent ability to lead naturally align him with the field of Sales and Marketing.
In the military, being personally driven to succeed is the single most important driver for promotion and Joey has displayed self-motivation from a young age. By playing sports in high school and college, he harnessed a healthy competitiveness that continued to drive him even off the track or field.
While serving in the military, Joey held several different leadership positions. His career was heavily focused in the Naval Special Warfare community, beginning as an officer in charge of a small crew throughout SEAL training. After graduating from SEAL training, he served as an Assistant Platoon Commander at SEAL Team FIVE, then rose through the ranks to become a Platoon Commander. He also served as the Future Operations Officer for Naval Special Warfare Unit THREE and as an Action Officer for Naval Special Warfare Command. Working in the Naval Special Warfare community, constantly having to learn things on-the-go, gave Benevento tough skin, which he knows will be particularly helpful in sales.
The desire to positively impact peoples’ lives and to cultivate trusting relationships is ultimately what drew Joey to Sales and Marketing. He joined the Navy not to prove that he could do great things, but to do something that was bigger than himself; Joey wanted to help others. While seeking a new career field with the same capacity for impact, a friend suggested the Medical Device Sales industry.
He proactively learned as much as he could and after observing several computer-assisted surgical cases in the OR, Benevento knew he wanted to be a Medical Device Sales representative. Wanting to learn even more, he met with several leaders in the field so that he could really get a feel for what skills and knowledge the industry required. This is indicative of his Navy-cultivated skill set permeating his everyday mindset; he goes into every situation with a strong plan, knowing the need to make quick and sound decisions is critical.
AWARDS & RECOGNITION
2 Joint Service Commendation Medals
Navy and Marine Corps Achievement Medal
2 Joint Service Achievement Medals
Outside of work, Joey enjoys staying fit and playing sports as he did in high school and college. He completed his first marathon at the Rock n Roll Marathon in Las Vegas in 2016, and likes to swim, lift weights, and take group fitness classes. These days he sticks to shorter runs and the occasional half marathon. Joey currently lives in San Diego, California.